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I chose to find an advertisement for Pancheros. Pancheros is a local Mexican grill that came to Iowa City in 1992. Increased popularity has led to its growth of nearly 60+ franchises. Their claim to fame as a restaurant is fresh pressed tortillas, and the freshest ingredients. The audience of this advertisement is consumers who want to know what makes Pancheros better than other Mexican grills. The advertisement shows this by utilizing a dough presser. The word "press" is emphasized to show that they fresh press all of their tortillas which is something that is attributed only to them. They are letting customers know that their fresh pressed tortillas are THAT good. I think that this advertisement uses pathos the most because it is appealing to the fact that in today's society, people are looking for restaurants that are using the freshest ingredients.It also kind of gives off that mysterious "wow" factor. It's a bit of a bold call predicting how customers are going to feel after eating at Pancheros. I think in a sense this is pathos because it is trying to connect with feeling. I think there is something to be said about the overall simplicity of the advertisement. It really kind of fits everything that Pancheros is about. They don't try to hide anything from customers. In fact, almost the entire process of what goes into making a burrito can be found on their website. I think that is something that repeatedly shows up in their advertisements.