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I chose to find an advertisement for Pancheros. Pancheros is a local Mexican grill that came to Iowa City in 1992. Increased popularity has led to its growth of nearly 60+ franchises. Their claim to fame as a restaurant is fresh pressed tortillas, and the freshest ingredients. The audience of this advertisement is consumers who want to know what makes Pancheros better than other Mexican grills. The advertisement shows this by utilizing a dough presser. The word "press" is emphasized to show that they fresh press all of their tortillas which is something that is attributed only to them. They are letting customers know that their fresh pressed tortillas are THAT good. I think that this advertisement uses pathos the most because it is appealing to the fact that in today's society, people are looking for restaurants that are using the freshest ingredients.It also kind of gives off that mysterious "wow" factor. It's a bit of a bold call predicting how customers are going to feel after eating at Pancheros. I think in a sense this is pathos because it is trying to connect with feeling. I think there is something to be said about the overall simplicity of the advertisement. It really kind of fits everything that Pancheros is about. They don't try to hide anything from customers. In fact, almost the entire process of what goes into making a burrito can be found on their website. I think that is something that repeatedly shows up in their advertisements.

Conferences Analysis

I don't think conferences are entirely necessary. Personally, I think I am able to interpret what a professor might suggest through an email. Documents can be pretty useful now because there is the option to highlight a specific spot in the paper and write off to the side what is wrong with it. However, it is difficult to argue the benefit of actually having a face-to-face conversation. Sometimes, a professor might have to write a book to fully explain hat they were thinking, whereas, in face-to-face  communication it can usually be summed up in a few words.

I do appreciate comments on a paper. They are often about things that I did not even consider when composing a draft. Personally, I think the more comments the better. I realize, though, that there comes a point in time when professors need us to think for ourselves and they cannot just revise the whole thing for us.

Sample APA Reference Page

Bilas, J., Krzyzewski, M. (2014) Toughness: Developing true strength on and off the court.
     New York: NAL

Erčulj, F., & Štrumbelj, E. (2015). Basketball Shot Types and Shot Success in Different Levels of            Competitive Basketball. Plos ONE, 10(6),

3 Sources Analysis

My three sources are all academic journal articles. I think they will be helpful because they outline specifically what it takes to write in the marketing field. One of them also discusses how to effectively write in marketing education which will benefit me considering I am currently a marketing student. The other article discusses why writing in the marketing field is important.

http://eds.a.ebscohost.com.proxy.lib.uiowa.edu/ehost/detail/detail?vid=5&sid=daf82fa2-14da-4545-b328-72fa1d719982%40sessionmgr4002&hid=4108&bdata=#AN=43181499&db=bth

http://eds.a.ebscohost.com.proxy.lib.uiowa.edu/ehost/detail/detail?vid=6&sid=daf82fa2-14da-4545-b328-72fa1d719982%40sessionmgr4002&hid=4108&bdata=#AN=22377854&db=bth

http://eds.a.ebscohost.com.proxy.lib.uiowa.edu/ehost/detail/detail?vid=7&sid=daf82fa2-14da-4545-b328-72fa1d719982%40sessionmgr4002&hid=4108&bdata=#AN=5775921&db=bth

First assignment analysis

The purpose of this first writing assignment is to find out how business professionals use writing in the workplace. Since this is what we all want to do in the future, I think this will be a very beneficial assignment. We need to see what will be expected of us for our future career. The audience will be whoever can see our blog on blogger. The genre will be an informative paper. Our stance will be neutral because we are not arguing a side. However, after research our stance might change after we do our research. Media will be print.