Research Questions and Plan

1. Should CEOs pay be capped?
2. What are the factors that attract upper management?

I will be conducting an online survey of my peers in this class. We are all trying to get into the business field someday and we might find ourselves in this situation.By using SurveyMonkey I will be able to analyze the data using graphs provided by the site.

Outline

Introduction

Greeting

Have you ever thought about the perfect burrito? Whether it’s a fresh pressed tortilla, warm queso, or perfectly mixed ingredients, Pancheros has shown through their advertisements why their burritos are superior to the competition.  

Thesis

Pancheros chooses to focus on using pathos and logos to reach their customers. They try to appeal to the humorous side of consumers. All of their advertisements are also very consistent by way of font style, layout, and content.

Overview

Let’s learn more about Pancheros by first looking at their target audience, followed by how the advertisements apply pathos and logos, and finally how effective these advertisements are.

(Let’s begin by examining the target audience)

Target Audience

               -This commercial was aimed at the younger generation, and people who have suffered from poorly mixed burritos.

                              -Only ones that use “Bob”.

                              -Ensures a perfect mix of ingredients in every bite.

               -It also helps that they use a younger employee.

-Pancheros franchises are mostly found in college towns, so many of the customers are employees’ peers.

-By choosing to advertise on napkins, Pancheros is assuming that their customers enjoy cleanliness.

               -Choosing to advertise on napkins is a big investment.

                              -Maybe they won’t take one

                              -Maybe they take too many.

               -Store also has to back up by being clean.

              

-They also take a risk when advertising on cups.

                              -But when it works, it is very attention grabbing.

-Print advertisement tries to focus on people who enjoy fresh ingredients.

               -Showcasing one of a kind, fresh pressed tortilla.

(Next, let’s look at Pathos)

Pathos

The company tends to lean towards using humor/happiness as an emotional appeal over other emotions.

                              -Napkin advertisement makes a play on words.

                              -Kids will smile if they get a quesadilla.

                              -Using popular background music that is in no way related on a commercial.

                              -Talking sexy to a tortilla.

               I think Pancheros definitely succeeds in making their consumers laugh at their advertisements, while also making an emphasis on what separates them from other Mexican grills.

(Pancheros also uses logos for advertisements)

Logos

               Consumers can notice that Pancheros likes to stick to a particular font style.

                              -This shows that they are committed to staying consistent.

               The layout of these print advertisements is also consistent.

                              -Centered

                              -Takes up “white space”

Pancheros wants consumers to know that they use the freshest ingredients, and they put time into their products.

               -“Ice, the only frozen thing we got”

               -Showing off the fresh pressed tortilla

(Finally, we will look at the effectiveness of these advertisements.)

Effectiveness

I think the effectiveness of Pancheros advertisements can be seen through its number of franchises.

                              -Opened a new location in Champaign, Illinois.

                              -Fourth Illinois location.

                              -Currently has 65 locations, plans on 75 by end of 2015.

                              -Consumers want Pancheros.

               A potential weakness could be basing restaurants near college towns.

                              -If basing consumer base on college students, we don’t always have money.

Countering that though is the good public relations the company gets when it works with local universities.

               -Iowa students got to work with Pancheros to help create advertisements.

               -Their target audience is working directly with them.

Conclusion

Summary

               To conclude, we have examined many of the different advertisements Pancheros uses every day. We have covered who they are trying to reach, how they want to appeal to this audience, what the arguments are that make them better, and how effective this techniques are.

Re-Statement of Thesis

               By choosing to use pathos and logos in their advertisements, Pancheros has developed a strategy that is both personal and logical. They have shown why they are the superior option.

Closer

               So why not go get a burrito better built?

References

Pancheros Expands Presence In Illinois With Fourth Location In Champaign. (2015, September 22).        Retrieved from                 http://www.franchising.com/news/20150922_pancheros_expands_presence_in_illinois_with_f                ourth.html

Snee, T. (2015, September 22). Getting an A in burritos. Retrieved from                 http://now.uiowa.edu/2015/09/getting-burritos

                             

              

               

Print Advertisement

I chose to find an advertisement for Pancheros. Pancheros is a local Mexican grill that came to Iowa City in 1992. Increased popularity has led to its growth of nearly 60+ franchises. Their claim to fame as a restaurant is fresh pressed tortillas, and the freshest ingredients. The audience of this advertisement is consumers who want to know what makes Pancheros better than other Mexican grills. The advertisement shows this by utilizing a dough presser. The word "press" is emphasized to show that they fresh press all of their tortillas which is something that is attributed only to them. They are letting customers know that their fresh pressed tortillas are THAT good. I think that this advertisement uses pathos the most because it is appealing to the fact that in today's society, people are looking for restaurants that are using the freshest ingredients.It also kind of gives off that mysterious "wow" factor. It's a bit of a bold call predicting how customers are going to feel after eating at Pancheros. I think in a sense this is pathos because it is trying to connect with feeling. I think there is something to be said about the overall simplicity of the advertisement. It really kind of fits everything that Pancheros is about. They don't try to hide anything from customers. In fact, almost the entire process of what goes into making a burrito can be found on their website. I think that is something that repeatedly shows up in their advertisements.

Conferences Analysis

I don't think conferences are entirely necessary. Personally, I think I am able to interpret what a professor might suggest through an email. Documents can be pretty useful now because there is the option to highlight a specific spot in the paper and write off to the side what is wrong with it. However, it is difficult to argue the benefit of actually having a face-to-face conversation. Sometimes, a professor might have to write a book to fully explain hat they were thinking, whereas, in face-to-face  communication it can usually be summed up in a few words.

I do appreciate comments on a paper. They are often about things that I did not even consider when composing a draft. Personally, I think the more comments the better. I realize, though, that there comes a point in time when professors need us to think for ourselves and they cannot just revise the whole thing for us.

Sample APA Reference Page

Bilas, J., Krzyzewski, M. (2014) Toughness: Developing true strength on and off the court.
     New York: NAL

Erčulj, F., & Štrumbelj, E. (2015). Basketball Shot Types and Shot Success in Different Levels of            Competitive Basketball. Plos ONE, 10(6),

3 Sources Analysis

My three sources are all academic journal articles. I think they will be helpful because they outline specifically what it takes to write in the marketing field. One of them also discusses how to effectively write in marketing education which will benefit me considering I am currently a marketing student. The other article discusses why writing in the marketing field is important.

http://eds.a.ebscohost.com.proxy.lib.uiowa.edu/ehost/detail/detail?vid=5&sid=daf82fa2-14da-4545-b328-72fa1d719982%40sessionmgr4002&hid=4108&bdata=#AN=43181499&db=bth

http://eds.a.ebscohost.com.proxy.lib.uiowa.edu/ehost/detail/detail?vid=6&sid=daf82fa2-14da-4545-b328-72fa1d719982%40sessionmgr4002&hid=4108&bdata=#AN=22377854&db=bth

http://eds.a.ebscohost.com.proxy.lib.uiowa.edu/ehost/detail/detail?vid=7&sid=daf82fa2-14da-4545-b328-72fa1d719982%40sessionmgr4002&hid=4108&bdata=#AN=5775921&db=bth

First assignment analysis

The purpose of this first writing assignment is to find out how business professionals use writing in the workplace. Since this is what we all want to do in the future, I think this will be a very beneficial assignment. We need to see what will be expected of us for our future career. The audience will be whoever can see our blog on blogger. The genre will be an informative paper. Our stance will be neutral because we are not arguing a side. However, after research our stance might change after we do our research. Media will be print.